beauty activists
since 1996

For nearly 30 years, our grounding core value has always been compassion—for the planet, animals, and you.

Pacifica

[ Pa`ci´fi`ca] means peaceful.

Recalls the natural beauty of the pacific coastline.

Inspired by a lyric by Joao and Astrud Gilberto, a song that played during Pacifica's envisioning.

our story began with a vision to create high-performance, science backed formulas at an incredible value that make your skin, mind, and conscience feel good (oh, and they smell good too). With our core commitment to compassion towards you, animals, and our planet, we believe that everyone deserves effective products that use the highest quality 100% vegan and cruelty-free ingredients, wrapped in climate-conscious packaging at accessible prices.

As the godmother of ethically natural beauty, Pacifica Beauty takes pride in our role as trailblazer. Being at the forefront since day one, we advocate for transparency and the importance of making conscious choices when it comes to your beauty products. By frequently conducting consumer and clinical studies, we never lose sight of our service to our community to find effective formulas they love.

More than just a beauty brand, Pacifica Beauty is a movement that empowers people to embrace their natural beauty and make choices that align with their values. Join our movement to redefine beauty, one conscious choice at a time.

Listen to our Founder on
The Glossy Beauty Podcast

beyond clean

We believe that what we put on our skin is as important as what we put in our bodies and into the environment.

Built to defy the industry’s notion that beauty cannot be both clean and effective, Pacifica Beauty proves that nature and science can coalesce in our high performance, 100% vegan and cruelty-free formulas made with intentional ingredients for real results. 

We abide by our strict Compassion Standards™, which include over 1,800 ingredients we will never use.

purpose-driven

As a leader in ethical beauty, it’s important that we use our platform and voice to advocate for positive change.

Over the years, Brook has carefully chosen which causes and brands to align with; we’ve built a thriving community of like-minded individuals and organizations who share our standards, including the Gentle Barn™, Santa Barbara Wildlife Care Network™, and the ACLU.

climate conscious

We use PCR (post-consumer recycled plastic), glass, and/or aluminum, and our outer cartons are made from sustainably sourced paper certified by the Forest Stewardship Council™.

In partnership with Plastic Collective™, Pacifica Beauty provides funds to help support the development of plastic recycling social enterprises and address plastic waste in territories with high environmental leakage.

100% plastic collection plan

Each year, we partner with Plastic Collective on projects that collect and recycle the plastic equivalent to the total amount of plastic used in Pacifica Beauty products. 

Learn more about the plastic collective here.