Made with compassion for the planet, animals and you.

Always clean, vegan and cruelty-free.
Vegan Cruelty-Free Clean Beauty
Better Packaging No Toxins ParabenFree

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Made with Compassion


Nature is our muse. For nearly 25 years, we have strived to do right by our planet, from the ingredients we source to the pretty packages we create. We make it easy for our community to help the environment too.

Made with compassion for the Planet

Made with Compassion


We have been Cruelty-Free and Vegan since day one.  These are not buzzwords for us. We are fearless in our mission to transform beauty by leading with love and compassion.

Made with compassion for the animals

Made with Compassion


You should not have to choose between effective or clean, beauty or health, self or environment. We create clean products across all categories that are accessible and make you feel beautiful. No need to compromise.

Made with compassion for you

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Recycle. Earn points for you & support the planet.

Let’s make what would be trash into something better, by closing the loop.  We use PCR in our packaging, and we make it easy for you to give your empties a second (or third) life with our recycling program.

Recycle. Earn Points for you and support the planet