
fight frizz, restore shine, and add volume.

Shop Our Favorites
Our Compassion Standards
in action

100% Plastic Collection Plan
This year, we partnered with Plastic CollectiveTM on projects that collect and recycle the plastic equivalent to the total amount of plastic used in Pacifica products during 2021. We are calling it our 100% Plastic Collection Plan.

Reduce and replace
We work to reduce our packaging in both weight and amount. Our goal is zero virgin plastic. Today more than 85% of our PET bottles are made from at least 50% post-consumer recycled material. Our boxes are made from FSC certified paper.

Lower footprint ingredients
We have a strict no list under our Compassion Standards. Our goal is to use ingredients that have less impact, on the planet, animals, or humans.

Activism
We partner with the ACLU and the Gentle Barn to promote and support human and animal rights.
Free shipping
Free U.S. Shipping over $50.
Free Returns
Free 30-day returns.
Contact Us
Need help? Chat with us below.