Conscious beauty, before it was trending
100% vegan + cruelty-free since 1996, Pacifica Beauty is proud to have paved the way for the conscious beauty movement. Inside our ‘You Are So Pretty’ Makeup Bag, discover a thoughtfully curated selection of some of our beloved award-winning and best-selling clean cosmetic goodies for your complexion, eyes, and lips. Whether you’re just starting out on your conscious beauty journey or have been a champion from the start, these iconic high-performance, skincare-meets-makeup essentials will make you feel and look beautiful from the inside and out. Because at Pacifica Beauty, beauty and compassion are non-negotiable.