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Lashes that make an impact. Voluminous, curled, lifted, longer lashes without compromise. Our compassionately clean mascara uses 96% naturally derived ingredients and comes in a pretty custom glass bottle designed for less plastic waste.
Our proprietary formula uses plant waxes, plant fibers and plant resins to instantly curl and build beautiful volume. Long wearing weightless and washable, it is formulated without talc, Nylon 6 or other microplastics.
Our Vegan Curl Activator Brush is designed to load up lashes for maximum volume. The 100% vegan curved brush with flexible bristles contours lashes to lift, add volume and curl from root to tip
With the launch of Activist Volume & Curl Mascara, we are committing to using our platforms to educate and inspire the next generation of activists.
- Our proprietary formula uses plant waxes, plant fibers and plant resins to instantly curl and build beautiful volume
- Long wearing, weightless and washable
- Formulated without talc, Nylon 6 or microplastics
- Our custom Vegan Curl Activator Brush is designed to load up lashes for maximum volume. The 100% vegan curved brush with flexible bristles contours lashes to lift, add volume and curl from root to tip.
- 100% glass custom bottle designed for less plastic waste. FSC paper box
Hold the wand with the curved side up to coat the lashes from root to tip and then hold the wand with the curved side down to hug the lashes, pull straight up to curl. Let dry then repeat to build.
Caution: Do not apply directly inside the eye. If irritation occurs, discontinue use. Keep out of reach of children. External use only.
aqua (eau), stearic acid, acrylates, ethylhexyl acrylate copolymer, helianthus annuus (sunflower) seed wax, copernicia cerifera (carnauba) wax, C10-18 triglycerides, glycerin, acacia senegal gum, glyceryl stearate, oryza sativa (rice) bran wax, olea europaea (olive) oil unsaponifiables, shorea robusta resin, aminomethyl propanol, octyldodecanol, sodium benzoate, sr-hydrozoan polypeptide-1 (vegan collagen), xanthan gum, rhus succedanea fruit wax, laureth-21,caprylyl glycol, cellulose, pectin, hydrolyzed vegetable protein, phenoxyethanol, ethylhexylglycerin. May Contain: iron oxides CI77499.
We occasionally update formulas to make sure we are as clean and effective as possible. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.100% glass custom bottle designed for less plastic waste. FSC paper box.
Free Shipping Over $50
Free shipping in the U.S. on all orders over $50.
Must have over $50 in cart at checkout
Free Shipping Over $50
Free shipping in the U.S. on all orders over $50.
Must have over $50 in cart at checkout
Free & Easy Returns
Return Policy
At Pacifica, we want you to be 100% satisfied with your purchase and experience. That is why we offer an easy return process.
Once your order has been processed, it cannot be cancelled. You can return any items once received, with the exception of Last Call items, by using our return process outlined below.
Returns are accepted within 30 days after receipt of products from Pacificabeauty.com only. Items purchased from a Pacifica retail partner will not be accepted. Samples & free gifts with purchase are not returnable. If you receive a promotional item with purchase, you will be charged for these promotional items if you return the qualifying item. We cannot accept returns from outside of the US. Shipping charges are non-refundable.
Pacifica does offer price adjustments on purchases made within 7 days before a markdown or sale.
All Last Call Items are FINAL SALE! NO Returns, Refunds, or Exchanges. NO Exceptions.
For Returns:
Once your order is received, your refund will be processed and automatically applied to your credit card within 5 business days. Depending on your credit card company, it may take up to 14 business days after your credit is applied for it to post to your account. For Returns, visit our returns portal here.
NOTE: If you need to return bundles, nail, perfume or aerosol products, please contact customer care at support@pacificabeauty.com.
Start your return here.
For Exchanges:
Once your order is received, your exchange will be processed. You will receive an email with updated tracking information for your new products. For Exchanges, visit our returns portal here.
NOTE: If you need to return nail, perfume or aerosol products, please contact customer care at support@pacificabeauty.com.
Start your exchange here.
Free & Easy Returns
Return Policy
At Pacifica, we want you to be 100% satisfied with your purchase and experience. That is why we offer an easy return process.
Once your order has been processed, it cannot be cancelled. You can return any items once received, with the exception of Last Call items, by using our return process outlined below.
Returns are accepted within 30 days after receipt of products from Pacificabeauty.com only. Items purchased from a Pacifica retail partner will not be accepted. Samples & free gifts with purchase are not returnable. If you receive a promotional item with purchase, you will be charged for these promotional items if you return the qualifying item. We cannot accept returns from outside of the US. Shipping charges are non-refundable.
Pacifica does offer price adjustments on purchases made within 7 days before a markdown or sale.
All Last Call Items are FINAL SALE! NO Returns, Refunds, or Exchanges. NO Exceptions.
For Returns:
Once your order is received, your refund will be processed and automatically applied to your credit card within 5 business days. Depending on your credit card company, it may take up to 14 business days after your credit is applied for it to post to your account. For Returns, visit our returns portal here.
NOTE: If you need to return bundles, nail, perfume or aerosol products, please contact customer care at support@pacificabeauty.com.
Start your return here.
For Exchanges:
Once your order is received, your exchange will be processed. You will receive an email with updated tracking information for your new products. For Exchanges, visit our returns portal here.
NOTE: If you need to return nail, perfume or aerosol products, please contact customer care at support@pacificabeauty.com.
Start your exchange here.
Special Offers
Free Gift Over $75
Free full size perfume with all orders over $75. Choose from our Blue Moon Spray Perfume, Silver Moon Spray Perfume, or Neon Moon Spray Perfume.
Add free gift from cart. While supplies last. Limit one per customer.
Must have $75 worth of products in cart at time of checkout in order to receive free product.
Free Shipping
Free Ground Shipping over $50.*
Applies to standard shipping in the US only.
*In order to receive Free Shipping over $50, your final order total must be $50 or above, even after discounts are applied.
10% OFF
10% off your first purchase when you sign up for our mailing list.
Discount code cannot be combined with other discount codes. Not valid on sale items, bundles, or gift cards. Discount codes cannot be used during sitewide sales.
Buy 3, Get 1 Minis
Buy 3 travel size products and get 1 free. SHOP NOW
Just add to cart. Valid only on individual items marked as qualifying. While supplies last.
Buy 4, Get 1 Face Masks
Buy 4 Face Masks and get 1 free. SHOP NOW
Just add to cart. Valid only on individual items marked as qualifying. While supplies last.
Free Sleep Mask
Free sleep mask with any Wake Up Beautiful bundle. SHOP NOW
Mask will be shipped with bundle. While supplies last.
Special Offers
Free Gift Over $75
Free full size perfume with all orders over $75. Choose from our Blue Moon Spray Perfume, Silver Moon Spray Perfume, or Neon Moon Spray Perfume.
Add free gift from cart. While supplies last. Limit one per customer.
Must have $75 worth of products in cart at time of checkout in order to receive free product.
Free Shipping
Free Ground Shipping over $50.*
Applies to standard shipping in the US only.
*In order to receive Free Shipping over $50, your final order total must be $50 or above, even after discounts are applied.
10% OFF
10% off your first purchase when you sign up for our mailing list.
Discount code cannot be combined with other discount codes. Not valid on sale items, bundles, or gift cards. Discount codes cannot be used during sitewide sales.
Buy 3, Get 1 Minis
Buy 3 travel size products and get 1 free. SHOP NOW
Just add to cart. Valid only on individual items marked as qualifying. While supplies last.
Buy 4, Get 1 Face Masks
Buy 4 Face Masks and get 1 free. SHOP NOW
Just add to cart. Valid only on individual items marked as qualifying. While supplies last.
Free Sleep Mask
Free sleep mask with any Wake Up Beautiful bundle. SHOP NOW
Mask will be shipped with bundle. While supplies last.
Our Activist Volume & Curl Mascara is our first ever curling mascara designed to activate both volume and curl without compromising on performance or clean ingredients.
Slide the bar to to see
before and after activated lashes!














Beauty Activists since 1996, we are always rethinking, challenging and breaking down beauty boundaries. Our core value is compassion, for the planet, animals and you. We believe that clean, vegan and cruelty-free should be the standard, and that quality, innovative, and effective formulas should be available at an accessible price point.
We are a movement as much as a brand. Our mission extends beyond amazing products to also making positive change in the world. With the launch of Activist Volume and Curl Mascara, we are committing to continue our support of the ACLU by using our platforms to educate and inspire the next generation of activists.
The ACLU fearlessly works to defend and preserve the individual rights and liberties guaranteed to all people in the US by the Constitution and laws of the United States.