"The rose, a symbol of love and beauty, was beloved by the early Persian perfumers for its unrivaled scent. This is a modern blend with this classic flower at the heart. In the 9th century, Persians were the kings of perfume and the rose was their queen. The rose was considered the scent of spiritual enlightenment amongst Persian Sufi poets including one of my favorites, Rumi. Ours is a nod to this floral empire, a classic fragrance reincarnated."