Yes, it’s true. Our hand cream won Health Magazine’s Hand Cream of the Year!
My inspiration: I have always loved working with ULTA. Our buyer is brilliant. And Vegan. And gorgeous. The last time I met with her she was wearing a beaded headband and a flowy dress, looking more like a goddess than a buyer for a large retailer. But that might be her special sauce: she lives beauty. She embodies it. She gets it. And it’s not on the outside. It is inside. When we decided to work on a natural hand cream exclusively for ULTA, she was the inspiration.
The process: So I called up my chemist who does our skin care projects. He is also brilliant. And thoughtful. He listens to my crazy requests and is able to come up with incredible formulas that meet my high demands.
It started with a call that went something like this: “I want to create a hand cream that is incredibly moisturizing but not greasy. I hate it when you’re driving and you look at your hands on the steering wheel and they look wrinkled up and dry and all you want to do is put on your hand cream and when you do your hand slips all over the steering wheel. I want it to be anti-aging, the sun is killing my hands. I want it to contain my favorite ingredients.”
So that is how it started.
My goal was to create a hand cream like no other. It had to have a bevy of what I think of as real powerhouse, workhorse naturals. For me those are oils. Sunflower, almond, olive and grapeseed. Shea butter comes into play too as it protects your skin’s natural oils and promotes repair. Add to it iris stem cells (which have amazing anti-aging clinically tested results), kelp and my true favorite, coconut water.
So we began our work. Samples were sent. They were rejected. More samples arrived for me to use. Rejected. It took a few months of back and forth. Why did I not like the last sample? How could it be better? It is a long process, and understanding the end goal is really important. And not settling until you are there is the key.
Meanwhile, packaging was being chosen. The perfect tube: not too big, not too small. I wanted it to be in a tube that can travel: in a purse, a backpack, a car console. And I wanted it to smell amazing, but subtler than a perfume. And lastly, I wanted it to be pretty. Something that makes you smile when you pull it out of its hiding place.
When I finally felt like the formula was done, I sent it to our buyer. Along with the art we had worked on for the tube and a sample of the naked, unprinted tube for her to see. This process is always stressful. It’s like creating art – and exposing it finally to the critics. A few days later the news came that she loved it. I breathed a sigh of relief for 5 seconds and then we madly went into production to deliver it on time.
In the end, I could not be more proud of this product. And I am grateful that not only did our buyer love it, and that Health Magazine gave it Hand Cream of the Year, but that our customers are in love with it too. That is the ultimate test.