Have you ever felt like the wrong eye shadow can be aging? Sometimes I feel like certain eye shadows crease, flake and definitely make me look older than I am. It is for those reasons that when I developed eye shadow, I really focused on using ingredients that did not draw all the moisture out of my eye lids. Our shadows are infused with coconut oil for several reasons; not only does it create a cream-like creaseless velvety texture, but it aids in an ultra-smooth application. My tip...become an artist! Create a canvas on your lids with our Alight Multi-Mineral BB Cream. Our natural BB Cream is a wonderful primer, it will help keep color vibrant and last longer. Your lids will be primed and ready for you to create a visual masterpiece! Don’t be afraid of eye shadow. Play! It washes off. It’s not a commitment and remember, creating your look is all about having fun! Check out our Enlighten Eye Brightening Shadow Palette here.