Sometimes I feel like bad eyeshadows can age me, make me look older than I am. That is why when I developed eyeshadow, I really focused on using ingredients that did not suck all the moisture out of my eye lids. Our shadows are infused with coconut oil, which helps the texture, making them almost cream-like. But it also helps the application. The powders go on smoother and create less creasing or creping on the lids. And my tip: create a canvas on your lids with our Alight Multi-Mineral BB Cream. This acts as a great printer and keeps the color looking more vibrant and lasting longer. And lastly, don’t be afraid of eye shadow. Play! It washes off. It’s not a commitment. It is about having fun.